Executive Director Bionutrient Food Association, Barre, Massachusetts

Dan Kittridge has been an organic farmer for more than 30 years, and is the founder and executive director of the Bionutrient Food Association, an 8-year old non-profit educational organization whose mission is to “increase quality in the food supply”. Known as one of the leading proponents of “nutrient density”, Dan has worked to demonstrate the connections between plant health, soil health, carbon sequestration, crop nutritional value, flavor and human health. Out of these efforts was born the Real Food Campaign, which has engineered the prototype of a hand-held consumer spectrometer that is designed to test nutrient density at point of purchase, thereby empowering the consumer to choose for nutrient quality. Via this tool, the deeper goal is to connect the economic incentives of consumers to growers to drive full system regeneration.